What is the difference between Low Risk and High Risk accounts?
High Risk Applications/Accounts
High Risk Applications and Accounts include the following:
Adult Related Digital Products
- Adult entertainment such as pornographic, provocative or sexually explicit image galleries
- Sites which have sexually explicit personal advertisements or message boards
- Sites which depict sex acts or sexually aroused people in graphic detail
- Sites that primarily contain sex stories
- Sites which have sexually explicit images or text in advertising
- Sites whose Meta tags contain sexually explicit text, or which imply that the site contains Adult content (such as "naked pictures", "sexy nude photos", or "hot young girls")
- Sites which primarily serve to drive traffic to sites with Adult content, such as links lists or non-sexually explicit "teasers" for Adult sites
- Sites which contain a mixture of adult content (as defined above) and non-adult content
- Sites that may infer sexual content or provide links to adult content elsewhere
Continuity Tangible Products
- Any tangible product that is sold online, typically as a loss leader, and shipped to a customer followed by regular interval charges and shipments of additional product until the customer cancels future shipments of said product.
Low Risk
Non-adult* Digital Products
Tangible Goods
- Tangible goods, including adult related tangibles, with the exception of continuity tangible products** are considered low risk.
See high risk account type definition for a description of adult related products and services.
See high risk account type definition for a description of continuity tangible products.