{"id":2643,"date":"2021-11-04T17:59:02","date_gmt":"2021-11-04T17:59:02","guid":{"rendered":"https:\/\/ccbill.com\/kb\/?p=2643"},"modified":"2023-03-06T12:21:49","modified_gmt":"2023-03-06T12:21:49","slug":"loyalty-programs","status":"publish","type":"post","link":"https:\/\/ccbill.com\/kb\/loyalty-programs","title":{"rendered":"Best Loyalty Programs to Use for an Online Shop"},"content":{"rendered":"\n<p class=\"h3\">Introduction<\/p>\n\n\n\n<p>The best loyalty programs do not focus on expensive gifts or on offering the largest <a rel=\"noreferrer noopener\" href=\"https:\/\/ccbill.com\/kb\/loyalty-discount\" target=\"_blank\">loyalty discount<\/a>. <\/p>\n\n\n\n<p>An online community is built on shared values, openness, and respecting the customer's judgment. Loyalty programs need to show customers that your store cares about the things they care about.<\/p>\n\n\n\n<p>Use a loyalty program to motivate customers to share their shopping experience with others and help promote your store and brand.<\/p>\n\n\n\n<p><strong>Find out what makes these 8 loyalty programs so successful<\/strong> and try to implement these ideas <a href=\"https:\/\/ccbill.com\/blog\/start-online-shop\" target=\"_blank\" rel=\"noreferrer noopener\">in your online store<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/loyalty-program-guide-online-shop.png\" alt=\"A group of loyal customers sitting together.\" class=\"wp-image-2648\" srcset=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/loyalty-program-guide-online-shop.png 800w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/loyalty-program-guide-online-shop-300x150.png 300w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/loyalty-program-guide-online-shop-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Loyalty Program Types<\/h2>\n\n\n\n<p><a href=\"https:\/\/ccbill.com\/industries\/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">Ecommerce merchants<\/a> use several types of loyalty programs to turn first-time shoppers into <a rel=\"noreferrer noopener\" href=\"https:\/\/ccbill.com\/blog\/repeat-customer\" target=\"_blank\">repeat customers<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Point-based Programs <\/strong>- Customers are awarded points if they make repeated purchases, recommend products to friends, family, and share content on social media. Redeeming these points gives members access to special discounts and other benefits.<\/li>\n\n\n\n<li><strong>Cash Back <\/strong>- If a customer spends a predefined sum, the store is going to credit the customer's in-store account with a small amount. The funds can usually only be spent in the store.<\/li>\n\n\n\n<li><strong>Tiered Programs <\/strong>- The customer receives better deals if they engage with the store more frequently. The membership levels and perks increase once a member reaches point milestones.<\/li>\n\n\n\n<li><strong>Partner Program <\/strong>- Buying products in one store gives members access to products and services in other stores.<\/li>\n\n\n\n<li><strong>Paid Loyalty Program<\/strong> - Customers pay for a membership to get exclusive content and VIP treatment.<\/li>\n\n\n\n<li><strong>Value-based <\/strong>- The store rewards its members for contributing and helping the store to promote its values and mission.<\/li>\n<\/ul>\n\n\n\n<p>Most businesses use a hybrid approach and combine several types of loyalty programs to create an immersive experience for their customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Patagonia<\/h2>\n\n\n\n<p>Patagonia sells clothing and equipment for outdoor activities such as climbing, surfing, snowboarding, etc.<\/p>\n\n\n\n<p>Protecting the environment by reducing consumption is at the forefront of Patagonia's core values. This unusual approach, for an ecommerce store, is best reflected in the free <em>Trade In Get Credit<\/em> program.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"366\" src=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/patagonia-loyalty-program-trade-in.png\" alt=\"Patagonia loyalty trade in program.\" class=\"wp-image-2650\" srcset=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/patagonia-loyalty-program-trade-in.png 800w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/patagonia-loyalty-program-trade-in-300x137.png 300w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/patagonia-loyalty-program-trade-in-768x351.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p>The program allows customers to return worn items and receive credit to purchase new Patagonia products. Patagonia's value-based loyalty program:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shows customers that the store cares more about its mission than profit margins.<\/li>\n\n\n\n<li>Encourages members to participate in fulfilling the store's mission.<\/li>\n\n\n\n<li>Rewards customers with in-store credit for returning clothing they no longer want.<\/li>\n\n\n\n<li>Customers reduce their consumption, but the few products they do buy are going to be from a store that shares their values.<\/li>\n<\/ul>\n\n\n\n<p>This example demonstrates how a store understands what its customers care about. The loyalty program is simply a tool that inspires members to work towards a greater goal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marvel<\/h2>\n\n\n\n<p>Marvel comics, movies, TV shows, and merchandise have become one of the most successful stories in the entertainment industry.<\/p>\n\n\n\n<p>Die-hard fans posting and sharing videos, memes, and stories have made Marvel's characters synonymous with popular culture. <\/p>\n\n\n\n<p>The <em>Insider<\/em> loyalty program does not incentivize customers to buy more Marvel products. It tries to draw ever more people into the Marvel Universe and have them stay there for as long as possible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/marvel-insider-loyalty-program-1024x517.png\" alt=\"Marvel Insider loyalty program.\" class=\"wp-image-2649\" srcset=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/marvel-insider-loyalty-program-1024x517.png 1024w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/marvel-insider-loyalty-program-300x151.png 300w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/marvel-insider-loyalty-program-768x388.png 768w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/marvel-insider-loyalty-program-1536x775.png 1536w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/marvel-insider-loyalty-program.png 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The free program rewards fans for their online activities and for engaging with other Marvel fans. The program motivates customers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read articles.<\/li>\n\n\n\n<li>Read comics online.<\/li>\n\n\n\n<li>Watch videos.<\/li>\n\n\n\n<li>Post comments and reviews.<\/li>\n<\/ul>\n\n\n\n<p>Enthusiastic and passionate fans get a chance to receive rewards, early access, merchandise, and store discounts. The goal is to excite the fanbase and keep the community hungry for more of Marvel's content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zappos<\/h2>\n\n\n\n<p>Zappos sells shoes and clothing. When customers buy clothes online, they are often concerned that a product is not going to fit and may not look as good as they expected.<\/p>\n\n\n\n<p>The process of returning items, getting refunds, or exchanging products is drawn out and complicated.<\/p>\n\n\n\n<p>The Zappos <em>VIP<\/em> loyalty program tackles this issue head-on. Program members get expedited free shipping, rapid refunds on returns, and arranged UPS pickups. Additionally, <em>VIP<\/em> is a point-based program that grants customers points for purchases. The points can later be used when buying new products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"799\" height=\"446\" src=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/zappos-vip-loyalty-program.png\" alt=\"Zappos loyalty program.\" class=\"wp-image-2652\" srcset=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/zappos-vip-loyalty-program.png 799w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/zappos-vip-loyalty-program-300x167.png 300w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/zappos-vip-loyalty-program-768x429.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n\n\n\n<p>Loyal members feel that Zappos spent time and effort to create a program that pinpoints and solves customer stress points. If customers know that refunds are issued within 24 hours and that it's easy to return products, they are going to shop with much more confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frank Body<\/h2>\n\n\n\n<p>Frank Body sells skin and hair products and focuses on body positivity and inclusion. <\/p>\n\n\n\n<p>The writing and website design is laced with humor. This upbeat approach tries to lighten the mood and make customers feel comfortable and empowered when shopping for skincare products. <\/p>\n\n\n\n<p>The <em>Hotel Pink<\/em> loyalty program is both point-based and tiered.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/frank-body-loyalty-pink-hotel.png\" alt=\"Frank Body loyalty program.\" class=\"wp-image-2645\" srcset=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/frank-body-loyalty-pink-hotel.png 800w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/frank-body-loyalty-pink-hotel-300x199.png 300w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/frank-body-loyalty-pink-hotel-768x509.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The referral program grants points to customers when they buy, recommend, or follow Frank Body's social media accounts.<\/p>\n\n\n\n<p>Depending on the number of collected points, customers get access to different benefits, including cashing in points during checkout.<\/p>\n\n\n\n<p>This hybrid approach has become very popular with cosmetics and skincare brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GEM<\/h2>\n\n\n\n<p>GEM uses a <a href=\"https:\/\/ccbill.com\/blog\/subscription-vs-membership\" target=\"_blank\" rel=\"noreferrer noopener\">subscription business model<\/a> to sell plant-based vitamins. Customers that sign up for a subscription receive regular deliveries of their vitamin packages.<\/p>\n\n\n\n<p>The GEM loyalty program is simple and highly effective. A customer refers a friend who receives a $20 GEM voucher. If the friend buys a product using the voucher, the referrer also gets a $20 voucher.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/gem-refer-friend-loyalty-program.png\" alt=\"GEM loyalty program.\" class=\"wp-image-2646\" srcset=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/gem-refer-friend-loyalty-program.png 800w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/gem-refer-friend-loyalty-program-300x148.png 300w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/gem-refer-friend-loyalty-program-768x378.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>An ecommerce store that sells subscriptions can afford to use this type of loyalty program. The returns for signing up a new subscriber outweigh the initial cost of the gift voucher.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blume<\/h2>\n\n\n\n<p>Blume sells skincare products geared towards a younger audience. The cosmetics industry is highly competitive, and it's challenging to create a unique loyalty program. <\/p>\n\n\n\n<p>The <em>BlumeTopia<\/em> loyalty program rewards customers for buying products, leaving reviews online, and following Blume's social media channels.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"801\" height=\"353\" src=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/blumetopia-loyaty-program-cosmetics.png\" alt=\"Blume loyalty program.\" class=\"wp-image-2644\" srcset=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/blumetopia-loyaty-program-cosmetics.png 801w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/blumetopia-loyaty-program-cosmetics-300x132.png 300w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/blumetopia-loyaty-program-cosmetics-768x338.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure><\/div>\n\n\n<p>When a customer passes milestones, their status gets elevated, and the number of perks they receive increases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zumiez<\/h2>\n\n\n\n<p>Zumiez sells clothing, footwear, and accessories for skate and snow. It has an extensive network of brick-and-mortar stores which allows them to offer unique experiences to customers. <\/p>\n\n\n\n<p>The free<em> Zumiez Stash<\/em> loyalty program grants members points for in-store and online activities.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"526\" src=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/zumiez-stash-loyalty-points.png\" alt=\"Zumiez loyalty program.\" class=\"wp-image-2653\" srcset=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/zumiez-stash-loyalty-points.png 800w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/zumiez-stash-loyalty-points-300x197.png 300w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/zumiez-stash-loyalty-points-768x505.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p>Members use these points to get exclusive merchandise and attend in-person events with musicians, athletes, and artists.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IKEA<\/h2>\n\n\n\n<p>The <em>Family<\/em> loyalty program allows IKEA to maintain a strong online presence and engage with members that do not visit their stores. <\/p>\n\n\n\n<p>IKEA <em>Family<\/em> members can take advantage of the <em>Free Childcare<\/em> offer and leave their children in a local daycare center for the day. This is a good example of a partnership program where one store offers customers services provided by a different company.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"523\" src=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/ikea-family-loyalty-program.png\" alt=\"IKEA Familiy loyalty program.\" class=\"wp-image-2647\" srcset=\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/ikea-family-loyalty-program.png 800w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/ikea-family-loyalty-program-300x196.png 300w, https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2021\/11\/ikea-family-loyalty-program-768x502.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p>IKEA also organizes an annual soft toy drawing competition for children. A toy based on the winning drawing is manufactured and sold in IKEA's stores. All the proceeds from the sale are forwarded to the Save the Children charity.<\/p>\n\n\n\n<p>Including the customer's family members in constructive and meaningful activities is a sure way to increase loyalty and expand the customer base.<\/p>\n\n\n\n<p class=\"h3\">Conclusion<\/p>\n\n\n\n<p>Successful loyalty programs are simple and reflect the store's business model and company values. Start by getting to know your customers and avoid creating a generic catch-all loyalty program.<\/p>\n\n\n\n<p>The terms of the program need to be transparent and show customers how much you appreciate their loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article explores 8 successful loyalty programs and what online stores need to do to attract repeat customers.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2643","post","type-post","status-publish","format-standard","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Loyalty Programs to Use for an Online Shop<\/title>\n<meta name=\"description\" content=\"Explore the best online loyalty programs and find out how to turn first-time customers into repeat customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ccbill.com\/kb\/loyalty-programs\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Loyalty Programs to Use for an Online Shop\" \/>\n<meta property=\"og:description\" content=\"Explore the best online loyalty programs and find out how to turn first-time customers into repeat customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ccbill.com\/kb\/loyalty-programs\" \/>\n<meta property=\"og:site_name\" content=\"CCBill Knowledge Base\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ccbillBIZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-04T17:59:02+00:00\" \/>\n<meta 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