Find out how to use web push notifications for ecommerce<\/a> to increase user engagement and boost conversions with minimal investment.<\/p>\n\n\n\n A web push notification (also known as a browser push notification) is a message that appears on a desktop or mobile screen with the purpose of engaging customers and increasing conversions. Once a user gives consent, these notifications pop-up on their device to provide real-time alerts, regardless of whether the browser<\/a> is open.<\/p>\n\n\n\n Businesses send generic bulk web push notifications to notify users of new products, special offers, and time-limited events. The sending of these notifications is time-based and set up manually.<\/p>\n\n\n\n Users can also receive individualized, behavior-based notifications. These are automatically triggered when customers perform a certain action on the website, such as subscribing to a newsletter, placing an item in the cart, finalizing a purchase, etc.<\/p>\n\n\n\n A web push notification appears on both desktop and mobile web browsers. All that is necessary to receive them is the user\u2019s prior consent.<\/p>\n\n\n\n On the other hand, mobile (app) push notifications are sent via mobile apps to smartphones and tablets only. To receive this kind of notification, the user needs to have the app installed on their device.<\/p>\n\n\n\n Any business can send web push notifications via their website by:<\/p>\n\n\n\n The integration process typically consists of two steps:<\/p>\n\n\n\n Note: <\/strong>The exact integration process may vary between web push service providers.<\/p>\n\n\n\n Most web push notifications consist of the following elements:<\/p>\n\n\n\n Note: <\/strong>At the moment of writing this article, only Google Chrome, Microsoft Edge, and Opera browsers support big images in push notifications. Because of this, big images should not contain crucial information but serve only to boost engagement and improve the visual appeal of the notifications.<\/p>\n\n\n\n The success of web push notifications for ecommerce relies on a combination of two elements:<\/p>\n\n\n\n The most common use cases for web push notifications are as follows.<\/p>\n\n\n\n Cart abandonment notifications are notifications users receive after adding products to their cart but failing to checkout. Combined with extra perks, such as a discount code or free shipping, these notifications effectively reduce cart abandonment rates.<\/p>\n\n\n\n Examples of cart abandonment notification messages are:<\/p>\n\n\n\n According to Oberlo<\/em>, the main reason people shop online<\/a> is free shipping, followed by discounts. It is in every ecommerce retailer\u2019s best interest to inform customers about upcoming price drops and other promotional activities.<\/p>\n\n\n\n An easy way to do this is by automating web push notifications to inform customers when items they are interested in go on sale. If the preferences of a new customer are unknown, the business can send messages about offers that apply to all products or different product categories.<\/p>\n\n\n\n 31%<\/a> of ecommerce revenue comes from product recommendations and web push notifications serve as an elegant way to send suggestions to buyers. In fact, the practice is so well-loved by ecommerce that more than one fifth<\/a> of all push notifications can be attributed to the industry.<\/p>\n\n\n\n Customers typically see product recommendations while they are shopping and via ads. Web push notifications allow businesses to send product recommendations to customers even when they are not shopping or exposed to ads.<\/p>\n\n\n\n Examples of product recommendation messages include:<\/p>\n\n\n\n Web push notifications are an effortless way to welcome new and re-engage old customers.<\/p>\n\n\n\n Web push notifications for new customers typically contain:<\/p>\n\n\n\n \u201cHi [insert name]! Enjoy 5$ off your first order!\u201d<\/em><\/p>\n\n\n\n \u201cDiscover affordable and eco-friendly loungewear. Enter discount code LOUNGE for 10% off your first purchase.\u201d<\/em><\/p>\n\n\n\n \u201cHi [insert name]! Complete your member profile and receive 15% off your next purchase!\u201d<\/em><\/p>\n\n\n\n Re-engaging an old customer with a web push notification is similar but more personalized. Examples of web push notification messages written to re-engage old customers are:<\/p>\n\n\n\n Online shoppers have two reasons they place items on their wish list:<\/p>\n\n\n\n These two occasions create space for three types of web push notifications:<\/p>\n\n\n\n Most online shoppers eagerly await new product collections so they can hop on current trends<\/a>.<\/p>\n\n\n\n An effortless way to inform customers about product offering updates is by sending web push notifications.<\/p>\n\n\n\n Most web push notification service providers feature an option allowing businesses to send notifications for order updates automatically. That way, customers find out in real-time when their purchase is:<\/p>\n\n\n\n Web push notifications can be used to offer upsells and cross-sells<\/a> when a customer adds something to their cart or during checkout.<\/p>\n\n\n\n Suppose a customer is buying a smartphone and reviewing their cart before checkout. A web push notification could inform them about an upgraded version of the phone or offer accessories such as screen protectors, earphones, phone cases, etc.<\/p>\n\n\n\n Businesses featuring a loyalty program<\/a> can make the most of it by utilizing web push notifications. Such notifications would inform customers about:<\/p>\n\n\n\n Web push notifications, combined with ecommerce personalization<\/a>, can deliver the right content to the right user every time.<\/p>\n\n\n\n Suppose a user is searching for skincare products, cleansers, in particular. If skincare products are part of your business\u2019s product offerings, your website's blog should cover skincare topics. Post an article about the top five cleansers on the market and use web push notifications to deliver it to the right users.<\/p>\n\n\n\n Use web push notifications to inform users about incoming promotional events. These notifications should provide information on:<\/p>\n\n\n\n A recent trend in marketing is to use discounts to encourage users to subscribe to newsletters. This can be done with a special section on the website or using web push notifications.<\/p>\n\n\n\n Examples of newsletter promotion notifications are:<\/p>\n\n\n\n Note: <\/strong>Read our article Ecommerce Email Marketing - 10 Tips You Need to Know<\/a> to find out how to optimize your business\u2019s email campaigns.<\/p>\n\n\n\n Customer feedback<\/a> is one of the most valuable assets of any business. A simple way to collect it is through short surveys sent via web push notifications. Action boxes make it easy for users to provide their opinion in seconds.<\/p>\n\n\n\n Examples of occasions when to send feedback encouragement notifications include the following:<\/p>\n\n\n\n As with every other type of notification, feedback notifications should be used sparingly. Excessive notifications may encourage the user to disable them or switch to a competitor.<\/p>\n\n\n\n You are now familiar with different types of notifications and use cases. Use the following tips to ensure you make the most of web push notifications.<\/p>\n\n\n\n Before a web push notification service can be integrated with a website, the website must use SSL\/HTTPS on at least one page \u2013 the one that will be integrated with the service. This is because most browsers require websites to be secure to display push notifications. The only exception to this rule is Safari, meaning that brands that do not use HTTPS can only send web push notifications to Safari users.<\/p>\n\n\n\n Note: <\/strong>Read our article HTTP vs. HTTPS: What Are the Differences?<\/a> to find out why it is important to switch to HTTPS.<\/p>\n\n\n\n According to MoEngage<\/em>, 30%<\/a> of mobile app users delete an app when it sends too many ads and push notifications. Likewise, website visitors may feel overwhelmed when a website bombards them with push notifications, pop-up windows, a chatbot, and a cookie question at the same time.<\/p>\n\n\n\n MoEngage<\/em> also claims that five<\/a> notifications per day is the maximum, but niches such as ecommerce and media should limit web push notifications to two a day.<\/p>\n\n\n\n When users are asked to accept notifications, they do not know what the notifications will contain and often block them to avoid unnecessary spam.<\/p>\n\n\n\n A workaround to this issue is to design a section that asks users whether they would like to receive notifications, but also explains their purpose. Such a section should contain a button, which will open the standard notification dialogue in the browser when clicked.<\/p>\n\n\n\n Sending a notification with the perfect limited-time deal is of no use if a person is busy or asleep. They may delete all their notifications or read them later after the offer has expired. So how does an ecommerce business know when to send web push notifications for the best results?<\/p>\n\n\n\n The best way to determine the ideal time to send web push notifications is to analyze your buyer personas.<\/p>\n\n\n\n Note: <\/strong>Check our article What Is a Buyer Persona & How Is It Used?<\/a> to learn about the importance of customer segmentation and how to do it.<\/p>\n\n\n\n Suppose you have a baby apparel business and are targeting new mothers. The ideal time to send web push notifications would be around 11 AM \u2013 after the morning routine, and around 8 PM \u2013 after the bedtime routine.<\/p>\n\n\n\n Establishing the right times to send your notifications takes time, and constant testing will bring the best results. Taking your buyer persona\u2019s daily schedule into account makes all the difference in notification subscriptions, user engagement, and sales.<\/p>\n\n\n\n Check whether your web notification service provider has a \u201csend in user\u2019s time zone\u201d option. Enabling this option ensures every user receives notifications at the planned time.<\/p>\n\n\n\n According to Leanplum\u2019s<\/em> research, including emojis in push notifications can increase their open rate by 85%<\/a>. However, this is only true in cases where emojis are used sparingly and with intent.<\/p>\n\n\n\n These are the best practices for including emojis in web push notifications:<\/p>\n\n\n\n Action words emphasize the meaning of a sentence and trigger an emotional response. According to OptinMonster<\/em>, including a few power words in marketing copy leads to a 12.7%<\/a> increase in conversions. In terms of web push notifications, this means more subscribers.<\/p>\n\n\n\n The following are examples of action words that inspire the feelings a brand wants to invoke in its customer base:<\/p>\n\n\n\n Shoppers appreciate the convenience, speed, and special offers associated with online shopping. Because of this, the action words that resonate with online shoppers the most relate to feelings of urgency, value, simplicity, and speed.<\/p>\n\n\n\n Like emojis, power words should be used sparingly. Excessive use of power words could cause the opposite effect.<\/p>\n\n\n\n Ever since they first appeared, web push notifications have consistently brought tangible benefits to merchants. Here are the reasons why marketers love this way of reaching their audiences:<\/p>\n\n\n\n Conclusion<\/p>\n\n\n\n You now know what web push notifications are, how they work, and how to exploit them for ecommerce marketing purposes.<\/p>\n\n\n\n Use the information and examples provided in this guide to create an engaging web push campaign and cost-efficiently increase your revenue.<\/p>\n","protected":false},"excerpt":{"rendered":" This guide explains what web push notifications are, outlines web push notification use cases in ecommerce, and provides usage tips and best practices.<\/p>\n","protected":false},"author":13,"featured_media":4157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14],"tags":[],"class_list":["post-4156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-web-development"],"acf":[],"yoast_head":"\n![\"How](\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2022\/08\/how-to-use-web-push-notifications-for-ecommerce.png\")
<\/figure>\n\n\n\nWhat is a Web Push Notification?<\/h2>\n\n\n\n
What is the Difference Between a Web and Mobile (App) Push Notification?<\/h3>\n\n\n\n
![\"Difference](\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2022\/08\/difference-between-web-push-and-mobile-push-notifications.jpg\")
<\/figure>\n\n\n\nHow do Web Push Notifications Work?<\/h3>\n\n\n\n
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\n\n\n\nElements of Web Push Notifications<\/h3>\n\n\n\n
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![\"Elements](\"https:\/\/ccbill.com\/kb\/wp-content\/uploads\/2022\/08\/elements-of-web-push-notifications-for-ecommerce.png\")
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\n\n\n\nHow to Use Web Push Notifications for Ecommerce<\/h2>\n\n\n\n
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Web Push Notifications for Ecommerce Use Cases<\/h2>\n\n\n\n
Cart Abandonment<\/h3>\n\n\n\n
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Price Drops<\/h3>\n\n\n\n
Product Suggestions<\/h3>\n\n\n\n
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\u201cWelcome\u201d and \u201cWelcome Back\u201d Messages<\/h3>\n\n\n\n
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Low Stock, Out of Stock, and Back to Stock Messages<\/h3>\n\n\n\n
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Product Offering Updates<\/h3>\n\n\n\n
Order and Delivery Status Updates<\/h3>\n\n\n\n
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Upsells and Cross-sells<\/h3>\n\n\n\n
Loyalty Rewards<\/h3>\n\n\n\n
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Content Suggestions<\/h3>\n\n\n\n
Event Notifications<\/h3>\n\n\n\n
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Newsletter Promotion<\/h3>\n\n\n\n
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\n\n\n\nFeedback Encouragement<\/h3>\n\n\n\n
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Web Push Notifications Tips<\/h2>\n\n\n\n
Ensure the Website Meets Technical Requirements<\/h3>\n\n\n\n
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\n\n\n\nLess is More<\/h3>\n\n\n\n
Use Soft Asks<\/h3>\n\n\n\n
Choose the Right Timing<\/h3>\n\n\n\n
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\n\n\n\nConsider Emojis<\/h3>\n\n\n\n
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Use Action (Power) Words<\/h3>\n\n\n\n
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Benefits of Web Push Notifications<\/h2>\n\n\n\n
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