Digital communications can be a time-consuming task, regardless of the industry you serve or your business's size. With so many other technology changes, businesses are still striving for innovative avenues to strengthen and boost their consumer service while also saving on operational costs.
An omnichannel platform can help in the process. You have learned about the omnichannel concept before. You've not yet taken steps to apply it to your current company, presumably because switching to omnichannel digital communications would require you to adjust your corporate culture and actions.
What are Omnichannel Platforms
Omnichannel platforms can establish a full and up-to-date user interface between businesses and their consumers. The platforms come with automation, configuration, and AI features that improve customer interaction at all levels to establish a digitally productive conversation between all users only.
The platforms are the newest technical developments in quickly engaging with consumers across all accessible digital platforms, which provide a long-term business strategy to minimize operational expenses, motivate a staff that serves customers, and is responsive to customers at all times.
Omni Channel Platform Benefits
Omnichannel platforms can transform the way businesses communicate with consumers regularly. The key concept behind this was to establish a better user experience and connect with them on the platform they want.
There are several advantages of leveraging omnichannel platforms. What you should be looking for is that it should include an all-in-one approach, combined with other well-known ecommerce platforms that connect to your offline shop, including the integration of inventories, platforms, production, and shipping.
Best Omnichannel Platforms
Shopify
Shopify is a cloud-based, multi-channel corporate application built for small and medium-sized companies. Merchants may use software to plan, set up, and operate their shops through various distribution platforms, like online, smartphone, social networking, marketplaces, brick and mortar sites, and pop-up stores.
Merchandising/Marketing
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
Product Catalog
- Content Management
- Configured Products
- Product Search and Filtering
Order Processing
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
Multi-Channel Support
- Mobile
Platform
- Reporting / Analytics
- Performance and Reliability
Pricing
Monthly pricing options start from $29 for Basic, $79 for Professional, and $299 for unlimited.
Magento
Magento provides the connection between online and in-store and drives seamless customer experience with an order fulfillment system that enables adaptable, affordable, and cost-effective delivery. Magento helps extend your ecommerce channels with Magento's Order Management systems to offer the ultimate shopping experience. You can also purchase anywhere from a PC, a POS, or a tablet.
Unites All Channels
- Turn stores into mini-distribution centers
- Provide customers with flexible omnichannel fulfillment options
- Handle complex order & fulfillment needs such as back-order and BOPIS
- Intelligently automate sourcing across channels
Growth and Expansion
- The lower total cost of ownership with a single integrated order management platform
- Easily add new nodes to enable scalable expansion business
Customer Service
- Provide a real-time global view of all inventory
- Centralize holistic order information from every channel
- Easily modify order information such as shipping address
- Quickly generate returns, appeasements, and automate refunds.
Pricing
Magento Community Edition: This edition is completely free
Magento Enterprise Edition: The Magento enterprise price starts from $22,000
Note: Refer to our Knowledge Base for many Magento tutorials such as how to update inventory in Magento to easily manage your products or how to properly develop your Magento SEO strategy.
BigCommerce
BigCommerce combines enterprise functionality and an open architecture and app ecosystem. They offer an ultimate solution for selling online and in person, with a beautiful ecommerce store that is seamlessly connected to your brick-and-mortar operation.
Merchandising/Marketing
- Storefront Design Tools
- Product Visualization · Recommendations / Personalization
- Promotions and Discounts
- SEO
- Product Catalog
- Content Management
- Configured Products
- Product Search and Filtering
Order Processing
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
Platform
- Customization
- Performance and Reliability
Pricing
Pricing packages start from $29.95 per month for standard, $79.95 for Plus, $299.96 per month for Pro, and an Enterprise option, but it is custom.
NetSuite
NetSuite offers a suite of cloud-based software, covering accounting and enterprise resource planning (ERP), HR, professional services automation, and omnichannel marketing. It offers various uses, from accounting and financial reporting to retail administration, ecommerce, product control, and beyond.
Features
Platform
- Customization
- Workflow Capability
- User, Role, and Access Management
- Performance and Reliability
- Output Document Generation
General Ledger
- Journal Entries
- Audit Trail
- Invoice Customization
- AP Automation
- Payment Processing
- Purchase Orders
Reporting & Analytics
- Financial Statements
- Custom Reporting
- Dashboards
Integration
- Data Import and Export Tools
Pricing
The price of NetSuite is customized to each consumer based on a range of aspects, including ERP setup, necessary add-on devices, total number of customers, and contract length. Its base license costs $999 a month, with access costs of $99 a month per user.
Note: Look out for the latest omnichannel retail trends and implement them in your business to stay on top of the industry.
Cin7
Cin7 is connected to inventory management, simplified. It gives retailers, wholesalers, and simple manufacturers one solution to keep orders in line with inventory for every stock location and sales channel they use. Cin7 integrates 450+ platforms and services, including ecommerce, online marketplaces, 3PL warehouses, shipping, accounting, sales and marketing, and inventory forecasting solutions. It also includes built-in POS, warehouse management, B2B sales, and EDI for selling to major retailers, including Amazon Vendor.
Features
- Third-Party Logistics
- Warehouse Management
- Inventory Management
- Direct EDI
- Reporting and Forecasting
- B2B ecommerce
- Point of Sale
- Mobile Device Compatibility
- Multiple Inventory sync.
- Unlimited Connections
- Marketplace connections
- Accounting Integrations
- ecommerce Integration
- Retail POS
- Real-Time Tracking
- Smart Buyer Reordering
- Direct EDI and 3PL
- Mobile Stock Tracking
- KPI Tracking
- Data Mining
- Custom Dashboard
- Batch Traceability
Pricing
Starter plans begin at $299 per month
Proagrica
Proagrica is a platform that can work closely with you to integrate your channels and enhance relationships with other merchants by providing the seamless customer experience they now expect while protecting sensitive product pricing information.
Features
- Branded interface
- Validation wall to view prices
- Customer-specific pricing
- Account management
- Pay by account and prepayment
- 24/7 order status visibility
- Integrate agronomist proposals as orders
- Dynamic product catalog with factsheets and images
- Pre-register existing customers
Pricing
No pricing on the website, you must contact them directly.
Contalog
Contalog is a multi-channel digital trading platform that aims to unify retail companies and electronic distribution channels. Contalog allows an organization to develop an ecommerce platform, a mobile app, and a B2B site for consumers to place orders, and host goods in multi-vendor markets.
The Contalog Field Sales software lets one-to-one advertisers attract consumers with a digital inventory and place orders on the move. Contalog 's retail associate interface assists retail showroom associates with a tablet-enabled program that lets them view products, monitor samples and browse consumer order history.
Features
- Warehouse management
- Multiple customers and billing addresses
- Event-specific orders
- Order editing and adjustments
- Order reports
- Product Information Management (PIM)
- Custom product variants
- One-step checkout
- Customer mobile apps
- Customer management
- B2B ecommerce
- Order histories
- User activity logging
- Order notifications
- Customizable store theme
- Email marketing integrations
- Invoicing
- Multiple currency support
- Offline access
- Partial order processing
- Order statuses
- Product gallery
- Quotations for bulk orders
- Real-time updates
- Stock statuses
- Reviews and ratings
- Stock adjustment
- Multi-channel inventory management
Pricing
Prices start from $99.00 per month for Standard package, $199 per month for the Professional package, and $299 per month for the Enterprise package.
Cloud Commerce Pro
Cloud Commerce Pro is a cloud-based ERP listing platform that helps you manage your back-office tasks - Order Management, Stock Control, Dispatch, and CRM. Cloud Commerce Pro provides a perfect management system to help sell more products in more places while helping you keep your back office organized.
Features
- CRM
- Email Marketing
- Inventory Management
- Kitting
- Multi-Channel Marketing
- Multi-Store Management
- Promotions Management
- Returns Management
- Reviews Management
- Templates
Pricing
Packages starting at $9.99 per month. Pricing based on the number of products and the amount of data transfer. All store packages include unlimited support.
Conclusion
Omnichannel is a thrilling opportunity for any retail brand. But it cannot be properly incorporated without quality software to back it up by handling a multitude of operational tasks involved. We hope that the platforms and the advantages mentioned above can ensure that you select the most effective choice for your company.