Top Ecommerce Sites – Most Visited in 2019

Top Ecommerce Sites – Most Visited in 2019

It’s clear that the future of shopping has shifted online, and that ecommerce businesses have taken a large portion of the industry market share. One factor that is leading this movement is that numerous ecommerce stores are popping up online, bringing new buyers with them.

With a reasonable WIFI and some tech knowledge, internet users can now purchase anything from groceries to furniture from the comfort of their homes. It is no wonder there is so much competition online and that ecommerce owners must continuously strive to offer more to their shoppers to keep them coming back.

It is vital for every merchant to find the right platform to sell their products, analyzed numerous ecommerce platforms, and listed the top ecommerce sites below.

You may be wondering what defines an ecommerce website as a "top ecommerce website?" Well, there are many factors, and each can be taken into consideration when picking the top one.

These can be:

  • Sales Volume
  • Profits
  • Visitor Conversion Rate
  • Visitor Engagement Rate
  • Cart Abandonment Rate
  • Visitor Traffic Volume
  • Number of Mobile Users

In this blog, we’ll focus on visitor traffic volume.

It is crucial to track your daily visitor traffic or the number of visitors that click on your website., The number of visitors is equal to the number of your new potential buyers, or the number of new sales opportunities, which become leads and returning customers

When it comes to ecommerce success, it is not just about making a profit. In the long run, more website traffic can enable you to grow your business (not only your finances), hire new staff, expand to new locations, and increase your product line.

To start the conversation, let’s look at websites with the most visitors in 2019 from results on Similar Web.

Best Ecommerce Sites

To give you some insight into the best U.S. market-focused ecommerce sites, we have listed the most visited 15 websites. These are the current market leaders in the U.S. in 2019 and their approximate monthly visitors according to Similar Web traffic as of December 2019.

Amazon

Amazon

Amazon is America's largest online seller. Its business model is C2C and B2C. Amazon started as an online bookstore, but it quickly expanded to a variety of other goods, including technology, decor, and even food.

Amazon Prime might be its most creative and accessible online retail investment. It is a subscription service offering 2-day delivery from Amazon to customers. The company has continuously added new advantages such as streaming video and music, exclusive access to certain items, early access to deals, free ebooks, unlimited photo cloud storage, and more. As a result, Amazon now has over 100 million Prime members worldwide.

Amazon has also hit a home run with its Fulfilled by Amazon service. FBA allows third-party merchants to use Amazon's warehouses, fulfillment center network, and logistics capabilities to fulfill orders. Items sold through FBA are Prime-eligible, which is increasingly important to attracting customers on Amazon. Fulfilled by Amazon allowed the online marketplace to expand their Prime-eligible portfolio of products over the past three years from 20 million to 100 million.

Overall, Amazon's Gross Merchandise Volume (GMV) is about $239 billion over the last 12 months. Consider that $116 billion of that is sold directly by Amazon, with the other $123 billion coming from third-party sellers on its marketplace.

Traffic Statistics:

  • Global Rank: 14
  • Country Rank (U.S.): 4
  • Category Rank (Ecommerce): 1
  • Amazon’s traffic, according to Similar Web, is 2.73 billion as of December 2019 and increasing. The average visit duration is almost 7 minutes and eight-page views per visit. Their bounce rate is at 38.54%
  • The U.S. leads the traffic source with 78%, and the traffic from China, even though it is the second-largest, is decreasing
  • Their traffic is organic, mainly with 16% paid
  • The strongest social media platform is YouTube.

eBay

ebay

eBay started as an online auction house in the 1990s for people to sell collectibles and used goods to each other, in the C2C business model. Today, 80% of items sold on the platform are new, and 89% of items are fixed price sales on the eBay marketplace. 

eBay customers can either participate in marketplace websites set up within their own country or use one of the company’s international sites. There are eBay websites for both the U.S. and Canadian markets, most European countries, and several countries in Asia. Operations for the Latin American markets are associated with Mercado Libre, a similar ecommerce provider running in that region of the world. Although auctions constitute the bulk of eBay sales, fixed-price sales also represent a significant share of transactions.

eBay is taking steps to make its platform look and operate more like Amazon. To do this, they are encouraging sellers to offer free guaranteed 3-day shipping and allowing sellers to combine product listings.

It enables consumers to find the best price more quickly. It also launched the Best Price Guarantee, offering customers a 110% rebate on the difference between an item they bought on eBay and an identical listing on a competitors' website. 

As of mid-2019, there were 182 million eBay users worldwide. Electronics & Accessories is the top-selling product category from eBay, with 16.4 percent of all items sold on eBay falling into this category. All combined, there are a total of 1.3 billion listings on eBay.

As for traffic:

  • Global Rank: 25
  • Country Rank (U.S.): 12
  • Category Rank (Ecommerce): 2
  • eBay’s traffic, according to Similar Web, is 856 million as of December 2019 and decreasing. The average visit duration is 7 minutes and approximately eight-page views per visit. Their bounce rate is at 36.62%
  • The US leads the traffic source with 70%, which is decreasing, but traffic from China and Russia is increasing
  • Their traffic is mostly Organic, but 24.86% is paid traffic
  • The strongest social media platform is YouTube

Taobao

Taobao

Taobao, which means "seeking treasure" in Chinese, is a C2C and B2C ecommerce marketplace started in 2003 by the Alibaba Group. The platform provides individuals and small business owners the ability to sell their products online through their own "stores." There is Taobao Marketplace for individuals and small and medium businesses and T-mall for medium to large companies. 

Sometimes, and mostly outside China, Taobao is China's version of Amazon or eBay, but it far surpasses both of those platforms. It is the world's largest ecommerce website and one of the top 10 most visited websites in the world. By far, it is China’s largest ecommerce site, with over 600 million monthly active users and nearly 60% of ecommerce sales. It has mostly Chinese users and a growing number of Asian and global users. 

With over 1 billion product listings, Taobao is China's largest online marketplace selling everything from cosmetics to dead mosquito bodies.

Taobao consists of virtual stores owned by individuals or companies. The seller places a product or service on Taobao in their Taobao store. Sellers on Taobao can list products and services and sell at fixed prices or via auctions. Merchants sell products at fixed prices (like traditional retail stores). Each store/seller provides product relevant details, reviews, and ratings to help buyers make their buying choices.

Taobao offers buyers a product search engine, and if the customer has questions, there is a Taobao's instant messaging system (Ali Wang Wang). Once a product has been selected, the customer pays for the item using Alipay, which is Alibaba's online and mobile payment platform. This money is held in escrow for up to 10 days. Following the payment notification to the seller, it is the merchant's responsibility to send the goods to the customer. Once the goods have been received by the customer, they have a limited amount of time to verify that the goods are satisfactory. It is then up to the customer to do their part, by rating the product and the seller. Following that process, the buyer’s payment is released from escrow to the store.

Traffic Statistics:

  • Global Rank: 56
  • Country Rank (China): 8
  • Category Rank (Ecommerce): 5
  • Taobao’s traffic, according to Similar Web, is 545 million as of December 2019 and decreasing. The average visit duration is 6:47 minutes, and 5.42 page views per visit. Their bounce rate is at 41.50%
  • China drives the traffic source with 84% and is decreasing
  • Their traffic is organic, with only 3% paid.
  • The strongest social media platform is YouTube, but the popular Chinese Weibo.com is a close runner up

AliExpress 

Aliexpress

AliExpress is the international arm of the Chinese retailing giant Alibaba. AliExpress aims to challenge online giants like Amazon and eBay.

If you’re not familiar with AliExpress, here’s a quick summary: it's a massive online retailer owned by The Alibaba Group, the multi-billion-dollar corporation that started as a business-to-business buying and selling portal. It has since expanded to business-to-consumer, consumer-to-consumer, cloud computing, and payment services, as well.

To offer you an idea of Alibaba’s size and influence, its top, single-day sales were over $25 billion. Both AliExpress and Taobao fall under the category of the Alibaba group.

AliExpress is Alibaba’s online consumer marketplace for international buyers, while Taobao is exclusively for China. It allows small businesses in China to sell to customers all over the world. Just like Amazon, you can find just about anything there. Unlike Amazon, all the sellers on AliExpress are a third party: AliExpress itself does not sell anything. They only provide the marketplace.

What makes this an ideal platform for sellers is the 60 million active buyers. There were over 150 million purchases made from AliExpress in 2018. There are over 732 million visits on AliExpress a month!

Traffic Statistics:

  • Global Rank: 37
  • Country Rank (Russia): 29
  • Category Rank (Ecommerce): 5
  • The Chinese giant AliExpress’s traffic, according to Similar Web, is 600 million as of December 2019 and decreasing. The average visit duration is 6:41 minutes, and eight page views per visit. Their bounce rate is at 38.11%
  • Even though this is a Chinese ecommerce, its largest traffic source is from Russia, with 15.54%
  • Their traffic is organic, with only 14.25% paid
  • The strongest social media platform is YouTube

Rakuten

Rakuten

Rakuten is very similar to JD.com and Amazon. The Japanese ecommerce company operates an online mall for big brands in Japan, but it also owns several ecommerce operations in other countries.

Rakuten has put a significant focus on its delivery network, launching its One Delivery initiative in 2018. Rakuten hopes to improve the delivery speed at a lower cost by relying on this network, as well as third parties in a similar manner as Amazon. Interestingly, in the U.S., Amazon has made good progress in the Japanese market, thanks to the growth of Prime and its shipping benefits.

Rakuten is a favorite of big and small brands alike. There are already some top brands like Dell, Lenovo, Aosom, Altatac, Office Depot, Airweave, Dyson, Skymall, and Tiger, that have chosen Rakuten online marketplace as their sales channel.

In the second quarter of 2019, the number of Rakuten member IDs hit approximately 107 million.

Traffic Statistics:

  • Global Rank: 906
  • Country Rank (U.S.): 385
  • Category Rank (Ecommerce): 65
  • Rakuten’s traffic, according to Similar Web, is76.7 million as of December 2019 and decreasing. The average visit duration is 3 minutes and four page views per visit. Their bounce rate is at 52.83%
  • The US leads the traffic source with 61.99%
  • Their organic traffic is 82.54%, with 17.54% paid
  • The strongest social media platform is Facebook

Craigslist

Craigslist

Craigslist started as a San Francisco community electronic newsletter and is now one of the most visited English language Web sites, with local classifieds for more than 450 cities worldwide. The site's primary function is to host classified ads that cover nearly every category, including housing, job postings, items for sale, services, and personals. Craigslist also provides a forum section that allows users to discuss topics on everything from gardening to the Linux operating system.

Posting for most classifieds categories on craigslist is free. It is also open to browse and respond to ads. The website doesn't have any flashy animation or graphics; its value comes from its useful format and the contributions of its users.

The site has a range of broad categories, and each category has several subcategories. This format makes it easy to navigate to the appropriate section quickly. If you want to participate in forum discussions or post your classifieds, you need to create a craigslist account. An email address is all that is required to become a craigslist member – anonymity is essential for this platform.

Craigslist users act as the site's guards by monitoring the posted content. Users’ flag posts to draw attention to those that are particularly interesting and those that detract from the site.

There are 60+ million craigslist users and over 200 million postings with a revenue of over 700 million.

Traffic Statistics:

  • Global Rank: 390,000
  • Country Rank (U.S.): 71,318
  • Category Rank (Ecommerce): 1,300
  • Craigslist’s traffic, according to Similar Web, is 150.000 thousand as of December 2019 and decreasing. The average visit duration is only 20 seconds, and 1.5 page views per visit. Their bounce rate is a high 89.59%
  •  The US leads the traffic source with 71.76%

Flipkart

Flipkart

As opposed to the other ecommerce examples in this blog, Flipkart has made its prominence in India. It does have a footprint in the US, but it's the primary audience, and its shoppers are in that region of the world. Flipkart’s business model is B2C.

Flipkart has redefined shopping in India, with a focus on the B2C model. Starting with a direct-to-consumer model of selling books and some other goods, Flipkart shifted to a diverse marketplace system that links sellers and buyers with a growing inventory of products.

The service competes primarily with Amazon's Indian subsidiary and the domestic rival Snapdeal. As of March 2017, Flipkart held a 39.5% market share of India's ecommerce industry. Flipkart is significantly dominant in the sale of apparel and goes "neck and neck" with Amazon in the sale of electronics and mobile phones. Flipkart also owns PhonePe, a mobile payments service based on the Unified Payments Interface (UPI).

In August 2018, Walmart acquired a 77% controlling stake in Flipkart for US$16 billion, valuing it at $20 billion.

Traffic Statistics:

  • Global Rank: 118
  • Country Rank (India): 10
  • Category Rank (Ecommerce): 19
  • Flipkart’s traffic, according to Similar Web, is242.5 million as of December 2019. The average visit duration is almost 6 minutes and seven page views per visit. Their bounce rate is at 44.51%
  • Their primary source of traffic comes from India, with a staggering 95.11%
  • Their traffic is mostly Organic, with 15.85% paid
  • The strongest social media platform is YouTube

Walmart

Walmart

Walmart is the world's largest brick-and-mortar retailer, generating revenue of nearly half a trillion dollars per year, but maintains an ecommerce presence, as well. Currently, only a small portion of Walmart’s overall revenue comes from online sales. Walmart’s business model is B2C.

However, even with their physical store strength, the company continues to invest heavily in ecommerce. Walmart acquired Jet.com in 2016 along with a string of small U.S.-based ecommerce companies. It is also rapidly expanding its online grocery operations following Amazon's big push into groceries in 2017. 

As a result, Walmart has seen strong online sales growth over the past couple of years. With $11.5 billion in sales in the U.S. in 2017, they are on pace to hit 40% online sales growth in 2020.

Walmart's most recent ecommerce investment is its acquisition of a 77% stake in Flipkart, one of the leading ecommerce companies in India. This move puts Walmart neck-and-neck with Amazon in India, another market where Amazon has grown to overtake the native competition.

Walmart has mostly grown its ecommerce sales through acquisitions and the expansion of grocery pickup and delivery. It's unclear how long the momentum can last as it finishes its grocery rollout and laps its acquisitions.

The Flipkart acquisition will provide significant growth in one of the fastest-growing ecommerce markets in the world. Still, it doesn't protect Walmart's brick-and-mortar operations from ceding sales to online competitors in the 26 other countries in which it operates.

Traffic Statistics:

  • Global Rank: 89
  • Country Rank (U.S.): 23
  • Category Rank (Ecommerce): 13
  • Walmart’s traffic, according to Similar Web, is 469 million as of December 2019. The average visit duration is almost 4:24 minutes, and five page views per visit. Their bounce rate is at 51.47%
  • The US leads the traffic source with 93.67%
  • Their organic traffic is 67.29, and 32.71% paid
  • The strongest social media platform is Facebook

JD

JD

JD is very similar to Amazon but operates in China. JD.com is China's leading one-stop ecommerce platform, providing over 330 million active customers with direct access to an unrivaled range of authentic, high-quality products, and helping leading local and international brands tap into China's fast-growing ecommerce market.

The company has built out an unparalleled logistics network with over 500 warehouses and 7,000 delivery stations. JD.com operates the entire logistics operation itself, not handing off packages to third parties for last-mile delivery. That enables JD.com to ship 90% of orders to customers by the next day.

JD operates a first-party retail segment like Amazon, but it also partners with international brands, including Walmart, to help them reach Chinese consumers. JD operates more like an online mall in that way than a centralized retailer.

JD launched JD Plus in 2016, its version of Amazon Prime. Their Plus members enjoy free shipping up to 60 times per year, along with free eBooks, special discounts, faster accrual of loyalty points, and iQiyi's premium, China’s largest online video platform. The company now claims over 10 million JD Plus members, and members renew at an 80% rate.

In quarter one of 2019, there were 220,000 JD Plus members, up by 29% year-over-year from 170,000. JD’s business model is B2C.

Traffic Statistics:

  • Global Rank: 88
  • Country Rank (China): 6
  • Category Rank (Ecommerce): 12
  • JD’s traffic, according to Similar Web, is 298.23 million as of December 2019. The average visit duration is almost 5.34 minutes, and seven page views per visit. Their bounce rate is at 37.04%
  • Their primary traffic source is from China at 95.55%
  • Their traffic is mostly organic, with only 2.36% paid
  • The strongest social media platform is the Chinese website Weibo.com

MercadoLivre

Mercado Livre

Taking on the world of Latin America, Mercadolivre is one of the most significant online payment and ecommerce platforms covering 18 countries. It not only serves as an ecommerce platform but operates its payments, shipping, SaaS, and advertising ecosystems. Mercado Livre's business model is C2C and B2C.

Mercado Livre sells in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominicana, Ecuador, Guatemala, Honduras, México, Nicaragua, Panamá, Paraguay, Perú, Portugal, Salvador, Uruguay, and Venezuela.

The listing option is free on Mercado Libre for all sellers. You do not need to pay anything when adding your products. The marketplace charges sellers with a percentage of the product value every time a product is sold. If you operate in Mexico, the selling fee is 17.5% of your sales, but for other countries, there is a 16% fee of sales.

It has multiple brands that each serve various business models such as Mercadoenvios, Mertcadocredito, Mercadoshops, Mercadopage, and Mercadolibre. Similarly, to eBay, users can sign up and sell their products at a fixed price or have consumers bid for them.

Traffic Statistics:

  • Global Rank: 2,366
  • Country Rank (Brazil): 98
  • Category Rank (Ecommerce): 109
  • Mercadolivre’s traffic, according to Similar Web, is 19.700 million as of December 2019 and increasing. The average visit duration is 2 minutes and four page views per visit. Their bounce rate is at 34.75%
  • Brazil leads the traffic source with 99.11%
  • Their traffic is mostly Organic, with only 11.93% paid
  • The strongest social media platform is YouTube

Avito

Avito

Avito follows in the footsteps of craigslist and operates in the Russian market. Avito.ru is a classified Ads website dedicated to general goods for sale, work, real estate, individuals, vehicles for sale, and services. Its business model is C2C.

Avito has over 10.3 million average daily visitors. On average, more than 500,000 new ads are posted daily by Avito’s clients, and the maximum advertising is about 50 million active listings.

  • Global Rank: 80
  • Country Rank (Russia): 7
  • Category Rank (Ecommerce): 2
  • Avitio’s traffic, according to Similar Web, is 238.5 million as of December 2019 and increasing. The average visit duration is 11 minutes and twelve page views per visit. Their bounce rate is at 24.72%
  • Russia is the leading traffic source at 96.58%
  • Their traffic is mostly Organic, with only 2.00% paid
  • The strongest social media platform is the Russian platform VKontakte

Tmall

Tmall

Tmall, formerly known as Taobao Mall, is an open platform for B2C ecommerce’s around the world to reach the vast and growing consumer market in China. Tmall.com has established itself as a destination for quality, brand-name goods catering to ever more sophisticated Chinese consumers and is China's most visited online retail website for B2C.

Tmall is owned and operated by Alibaba, and caters to well-known brands, including Gap, Nike, and Apple.

There are many facets of operating a shop, including order processing and operations management. In most instances, retailers choose to operate in some regions of operation with third-party service companies to support. Tmall.com will select service providers to third parties based on the specific requirements of the company.

Tmall currently features more than 180,000 international and Chinese brands from more than 50,000 merchants and serves more than 180 million buyers.

Traffic Statistics:

  • Global Rank: 97
  • Country Rank (China): 9
  • Category Rank (Ecommerce): 14
  • Tmall’s traffic, according to Similar Web, is 203 million as of December 2019 and decreasing. The average visit duration is almost 7 minutes and 16 page views per visit. Their bounce rate is at 38.26%
  • China is the leading traffic source with 88.57%
  • Their traffic is Organic, with only 0.2% paid
  • The strongest social media platform is YouTube

Etsy

Etsy

Etsy is the unique global marketplace for creative goods, and its business model is C2C. It is home to a collection of exclusive, extraordinary items, varying from beautiful handmade pieces to vintage gems. 

Etsy is ecommerce where innovation survives and thrives and driven by the users. Etsy supports merchants to transform their innovations into successful businesses. Etsy connects them to millions of buyers in search of an alternative.

Etsy features items that are not found on other websites and provides a unique online shopping experience to delight the consumer.

In 2018, Etsy garnered revenue of $604 million and as of November 2019, Etsy had over 60 million items in its marketplace, and the online marketplace for handmade and vintage goods connected 2.1 million sellers with 39.4 million buyers. 

Traffic Statistics:

  • Global Rank: 108
  • Country Rank (U.S.): 37
  • Category Rank (Ecommerce): 17
  • Etsy’s traffic, according to Similar Web, is 266.5 million as of December 2019. The average visit duration is 6 minutes and six page views per visit. Their bounce rate is 48%
  • The US leads the traffic source with 61%
  • Their traffic is Organic, with 26.64% paid
  • The strongest social media platform is Pinterest

Allegro

Allegro

Allegro, is the Polish version of AliExpress. The Allegro business model is B2C. The Allegro network has developed into the most trusted online marketplace in Poland, with nearly two decades of development. Besides the disparity in currency and culture, there is no significant difference in how Allegro operates relative to the world's other top online marketplaces. Its marketplace contains all the products you might find on any other ecommerce website.

Immensely popular in Poland, Allegro was ranked 251st among the world's most used online websites by Alexa Internet and was ranked 5th within Poland (as of January 2017).

According to Allegro, 70 million items are sold through their platform monthly.

Traffic Statistics:

  • Global Rank: 99
  • Country Rank (Poland): 6
  • Category Rank (Ecommerce): 15
  • Allegro’s traffic, according to Similar Web, is 208.5 million as of December 2019 and increasing daily. The average visit duration is 10 minutes and almost 12 page views per visit. Their bounce rate is at 26.23%
  • Most of the traffic source is from Poland at 95.69%
  • Their traffic is Organic, with 20% paid
  • The strongest social media platform is Facebook

Alibaba

Alibaba Group

Alibaba is the largest online ecommerce group in China. The three leading websites that form the group— Taobao, Tmall, and Alibaba.com — have hundreds of millions of users, attracting millions of companies and retailers.

Alibaba provides services such as ecommerce, cloud computing, digital media and entertainment, and innovation initiatives. A digital economy has developed around our platforms and businesses that consist of consumers, merchants, brands, retailers, third-party service providers, strategic alliance partners, and other companies.

While the company operates through a unique mix of business models, the core structure of Alibaba is close to that of eBay. Alibaba serves as an electronic broker for buyers and sellers, enabling the sale of goods between the two parties through its vast website network. Alibaba has a dedicated space both for larger and small retailers.

Last year, sales on its platforms totaled $248 billion, this was more than the combined purchases of eBay and Amazon.com. Taobao is the leading shopping site in the Alibaba group. Seven million vendors sell everything from tiger-striped leather jackets to origami decorations. It's safe for consumers, and advertisements can be charged by vendors to stand out from the crowd.

Traffic Statistics:

  • Global Rank: 196
  • Country Rank (China): 204
  • Category Rank (Ecommerce): 25
  • Alibaba’s traffic, according to Similar Web, is 176 million as of December 2019. The average visit duration is almost 3.30 minutes, and four page views per visit. Their bounce rate is 53%
  • China brings the most traffic, but it’s only 28.22%
  • Their traffic is mostly Organic, with 18% paid
  • The strongest social media platform is Facebook

Conclusion

Because the U.S. ecommerce industry is so developed and solvable, it is no surprise that there is fierce competition between companies.

Not to worry, though, there is still room for new ecommerce businesses to pave their way into the world of best ecommerce sites. New entrants can compete by aspiring to take market share or controlling specific categories, such as Etsy, with home-made products.

So, if you're a merchant aspiring to get your business on the top list, increase your sales and solidify your place in the market, there is enough room for everyone. One can quickly get some genius ideas by doing by example from the best of the best. Also, if you’re just looking for a platform to sell your products on, there are plenty of well-established ecommerce websites out there.

On the other hand, if you’re looking to buy products or services, the list above will surely help you identify a website where you’re sure to find a product or service you’re looking for, with the reliability and safety of the most visited sites of 2019.