Regional Pricing

What is a Regional Pricing?

Regional Pricing is a CCBill feature that allows you to circumvent the volatile US Dollar and use the native currency of your consumers to set pricing for your product. GeoIP uses the IP address of the consumer to determine where the consumer is located and present them with a price point in their own currency.

How does it Work?

When using Regional Pricing, CCBill determines where the consumer is located geographically and presents them with your preferred price point for that region when they buy their subscription. For comparison, let's look at an example:

Without Regional Pricing

You charge $19.95 USD for a monthly subscription. A consumer from Europe signs in and is presented with the $19.95 USD pricing and signs up. You earn $19.95 (gross) for that transaction.
(If Multi-Currency is enabled this consumer will be provided the pricing option in their native currency equal to the $19.95 USD price)

With Regional Pricing

You charge $19.95 USD monthly for all subscriptions that originate from countries that use the USD for their currency. You charge €19.95 to consumers that originate from European Union countries. When consumers from the US subscribe, you earn $19.95 (gross) USD for that transaction. But when a consumer from the EU subscribes you earn $26.65 (gross)* USD.

How to Set Up Regional Pricing

Regional Pricing can be enabled either over your entire account or over select subaccounts. In order to set this feature up on a subaccount, follow the steps below:

1. Access the Sub Account Admin, located at Account Info > Sub Account Admin > Sub Account Number.
2. Towards the bottom of this page you will see the Regional Pricing section, which will also show you the current recommended ratios, as well as the additional revenue that would be gained through each of your pricing options.
3. To enable the feature you will need to select the button marked, ‘Accept CCBill Recommended Regional Pricing’.

The additional checkbox labeled, ‘I agree to allow CCBill to update my Ratios automatically.’ will allow CCBill to update those ratios for you. You can leave this option off to keep the current exchange rates, or to allow yourself to set your own custom rates through our Traffic Manager system.

To update this setting for the entire account as opposed to a single subaccount, follow the steps below:

1. Access the Main Account Admin, located at Account Info > Account Admin.
2. Towards the bottom of this page you will see the Regional Pricing section, which will also show you the current recommended ratios as well as the additional revenue that would be gained through each of your pricing options.
3. To enable the feature you will need to select the button marked, ‘Accept CCBill Recommended Regional Pricing’.

Again, the additional checkbox labeled, ‘I agree to allow CCBill to update my Ratios automatically.’ will allow CCBill to update those ratios for you. You can leave this option off to keep the current exchange rates, or to allow yourself to set your own custom rates through our Traffic Manager system.

Regional Pricing Basic Mode

What is Basic Mode?

CCBill offers a quick and basic way to get started with Regional Pricing. CCBill's Basic Mode is available in the Account Admin area. One thing that you need to remember, however, before you enable Regional Pricing, is that you can enable it on either the subaccount level or the main account level.

Activating the feature on the main account level will trickle the settings to all of your subaccounts while enabling it at a subaccount will apply the changes to only that subaccount. CCBill recommends that you use these settings for Regional Pricing, including the Opt-In.

Review CCBill Recommended

The chart to the right of the Regional Pricing area will help you to understand how prices will be presented to your consumers when using the CCBill Recommended pricing. The chart always refers to the price point selected in the Price drop-down above the chart.

• The Regions column shows you what currency region the relevant price structure will be displayed in, depending upon the country of origin where the consumer is physically located at the time the transaction is completed.
• The Recommended Ratio column displays the ratio that CCBill recommends using when converting a price point from one currency to another based on the going rate of comparable goods in that region. For example, something that would typically cost 2.95 USD in America would also typically cost 2.95 EUR in Europe, so the ratio is 1:1; the same numeral for each region currency-wise. In the UK region, however, one might expect to pay 2.06 BPS for comparable goods, the ratio is 1:7.
• The Final Price Point column shows the price that the consumer will be presented with on the order form in each pricing region for that price point.
• The Additional Realized Revenue (USD) column shows you the difference (after conversion to USD) given by using the CCBill recommended price point. A positive number means that you are (or will be) making a profit by using the recommended pricing options. A negative number means that using the recommended pricing for that region will lose money.

Turn on Regional Pricing Using Basic Mode

Basic Mode is available on the Account Admin screen, about halfway down the page in the Regional Pricing box. Click the Opt-In to Authorize Regional Pricing Changes if you wish to accept [this and all future changes to the] CCBill Recommended Pricing.

Click Enable Regional Pricing.

Opting-In for Regional Pricing

By accepting Regional Pricing for your account/sub account your sign-up forms will automatically start using the recommended ratios shown on the table under the Regional Pricing – CCBill Recommended section of the sub account details page.

If you do not select the Opt-in these ratios will remain static on the ratios that existed on the day you accepted Regional Pricing. By selecting the Opt-in box your ratios will automatically be updated based on our internal ratio calculations.

Setting Up Regional Pricing Ratios

You may set up your own custom Regional Pricing in the Traffic Manager. Browse to Account Info > Subaccount Admin > Traffic Manager to make your changes.

Regional Pricing Profiles

Regional Pricing profiles allow you to customize your pricing schemes based on the current market value of different forms of currency, and apply them to your configurations.

On this screen, you see our recommended conversion rates, the daily dynamic rates, and a manual conversion table where you can customize your conversion rates and fixed prices for each geographic region. Once a profile has been created and saved, it can be applied to any Price Point at any time.

To create a Regional Pricing Profile for a Single Billing option:

1. On the Regional Pricing tab enter a name for the Regional Pricing Profile in the Create Regional Pricing field.
2. Choose a Single Billing price point to apply the profile to from the Base Currency and Price Point drop-down menu OR choose the second radio button to apply the blanket ruleset to ALL price points (single and recurring).
3. You may take one of 3 options from this point:
   • Elect to accept the CCBill Recommended Rates by clicking the Apply button in the CCBill Recommended Rates region.
   • Elect to accept the Daily Dynamic Rates by clicking the Apply button in the Daily Dynamic Rates region.
   • Create your own Regional Pricing structure in the Regional Pricing region.
4. Click Save Regional Pricing.

To create a Regional Pricing Profile for a Recurring Billing option:

1. On the Regional Pricing tab enter a name for the Regional Pricing Profile in the Create Regional Pricing field.
2. Choose a Recurring Billing price point to apply the profile to from the Base Currency and Price Point drop-down menu OR choose the second radio button to apply the blanket ruleset to ALL price points (single and recurring).
3. Choose the Regional Pricing options for the Initial Price. You may take one of 3 options from this point:
   • Elect to accept the CCBill Recommended Rates by clicking the Apply button in the CCBill Recommended Rates chart.
   • Elect to accept the Daily Dynamic Rates by clicking the Apply button in the Daily Dynamic Rates chart.
   • Create your own Regional Pricing structure in the Regional Pricing widget.
4. Choose the Regional Pricing options to apply to the Recurring Price:
   • To choose the same Regional Pricing Structure as the Initial Price, leave the Apply Same Settings as Above box selected (default).
   • To create a different Regional Pricing Structure for rebills, click to deselect the Apply Same Settings as Above box, then choose one of the following:
     • Elect to accept the CCBill Recommended Rates by clicking the Apply button in the CCBill Recommended Rates chart.
     • Elect to accept the Daily Dynamic Rates by clicking the Apply button in the Daily Dynamic Rates chart.
     • Create your own Regional Pricing structure in the Regional Pricing widget.
5. Click Save Regional Pricing.

Regional Pricing Advanced Mode

Regional Pricing profiles allow you to customize your pricing schemes based on the current market value of different forms of currency, and apply them to your configurations. On this screen, you see our recommended conversion rates, the daily dynamic rates, and a manual conversion table where you can customize your conversion rates and fixed prices for each geographic region. Once a profile has been created and saved, it can be applied to any Price Point at any time.

Please remember that you can apply settings to an individual subaccount, or to the main account and ALL subaccounts by choosing your main account prior to beginning these processes.

To create a Regional Pricing Profile for a Single Billing option:

1. On the Regional Pricing tab enter a name for the Regional Pricing Profile in the Create Regional Pricing field.
2. Choose a Single Billing price point to apply the profile to from the Base Currency and Price Point drop-down menu OR choose the second radio button to apply the blanket ruleset to ALL price points (single and recurring).
3. You may take one of 3 options from this point:
   • Elect to accept the CCBill Recommended Rates by clicking the Apply button in the CCBill Recommended Rates region.
   • Elect to accept the Daily Dynamic Rates by clicking the Apply button in the Daily Dynamic Rates region.
   • Create your own Regional Pricing structure in the Regional Pricing region.
4. Click Save Regional Pricing.

To create a Regional Pricing Profile for a Recurring Billing option:

1. On the Regional Pricing tab enter a name for the Regional Pricing Profile in the Create Regional Pricing field.
2. Choose a Recurring Billing price point to apply the profile to from the Base Currency and Price Point drop-down menu OR choose the second radio button to apply the blanket ruleset to ALL price points (single and recurring).
3. Choose the Regional Pricing options for the Initial Price. You may take one of 3 options from this point:
   • Elect to accept the CCBill Recommended Rates by clicking the Apply button in the CCBill Recommended Rates chart.
   • Elect to accept the Daily Dynamic Rates by clicking the Apply button in the Daily Dynamic Rates chart.
   • Create your own Regional Pricing structure in the Regional Pricing widget.
4. Choose the Regional Pricing options to apply to the Recurring Price:
   • To choose the same Regional Pricing Structure as the Initial Price, leave the Apply Same Settings as Above box selected (default).
   • To create a different Regional Pricing Structure for rebills, click to deselect the Apply Same Settings as Above box, then choose one of the following:
     • Elect to accept the CCBill Recommended Rates by clicking the Apply button in the CCBill Recommended Rates chart.
     • Elect to accept the Daily Dynamic Rates by clicking the Apply button in the Daily Dynamic Rates chart.
     • Create your own Regional Pricing structure in the Regional Pricing widget.
5. Click Save Regional Pricing.

Creating a Regional Pricing Structure

To create a custom Regional Pricing Structure for a Specific Price Point :

1. Choose how you wish to have currencies rounded (after conversion) by selecting the radio button next to one of the following options:
   • No Rounding
   • Round Up
   • Round Down
   • Nearest ___ (Choose 00, 95, or 99 from the drop-down menu when selecting this option. NOTE: Do not use this option for free trials or price points less than $.94 to avoid adverse effects.)
2. Choose the Currency Regions to display on the sign up form by selecting or deselecting the check boxes (all are selected by default).
3. Select from one of the following options:
   • Daily Dynamic price
   • Custom Fixed Price
   • Custom Conversion Price
4. Review the Final Price for accuracy.
5. Click Save Regional Pricing.

To create a custom Regional Pricing Structure for use as a Blanket Rule-set:

1. On the Regional Pricing tab, enter a name for the Regional Pricing Profile in the Create Regional Pricing field.
2. Click to select the radio button next to Apply this blanket rule-set to all price points in this subaccount.
3. Choose how you wish to have currencies rounded (after conversion) by selecting the radio button next to one of the following options:
   • No Rounding
   • Round Up
   • Round Down
   • Nearest ___ (choose 00, 95, or 99 from the drop-down menu when selecting this option).
4. Choose the Currency Regions to display on the sign up form by selecting or deselecting the check boxes (all are selected by default).
5. Select from one of the following options in the Custom Conversion Method column:
   • Daily Dynamic price
   • Custom Conversion Price
6. Enter a number in the Conversion Factor field if desired.
7. In the Conversion Parameters column, click to select one of the following radio buttons:
   • % Min -
   • Stop Alerts -
8. Review the Final Price for accuracy.
9. Click Save Regional Pricing.